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About Me

  • 4.5 years of experience working for fast-paced digital agencies.
  • 10+ years of proven experience shaping brand identities and solving complex UX/UI design questions for multinational and SME companies.

I am a positive, outcome-driven designer with over 15 years of experience shaping brand identities and building meaningful relationships between companies and their audiences through purpose-driven design and user experience strategies. Building unforgettable visual and user experiences while crafting captivating stories has become my passion. My experience spans working with leading digital agencies, global multinationals, and SMEs, producing award-winning cross-platform visualisations, GDS, UX, and product design. I am focused on simplicity and user empathy, yet enjoy building consensus around a creative vision or solution and defending design decisions with quantifiable data, research and trends. I am fluent in web standards, capabilities and best practices while remaining adaptable to changing priorities and project complexity.
Mobile-First | Pixel-Perfect | SEO Friendly | Accessibility

Technical Skills
UX/UI Software:
Full Adobe CC Suite, Figma, Sketch, GDS, Axure, Canva, HTML5, CSS3, DTP


Performance:
SEO, SEM, Analytics, W3C


Marketing:
SEM, SMM, Google Ads, Meta, Analytics, POS, Direct, Email, Affiliate


Business:
Jira, Teamsite, Confluence, Slack, Trello, Miro


Environment/Technical:
SaaS, AWS, CMS, AEM, Teamsite, WordPress, Umbraco


Methodology:
Scrum, Agile, Waterfall

Industry Sectors:
Agency, In-House, Public Sector, Finance, E-Commerce, Fashion, Media, Fintech, Travel, B2B, B2C
Projects Include:
Web, App, Audiovisual, Publishing, Events